Elevation mask

Neuqua Valley

Commercial

Entry Description

This commercial is for a training mask that restricts your breathing. Its for athletes who are trying to prepare their breathing for higher elevations and just anywhere in general. The idea came from the nike commercials that would show the athletes training.

Judge 1

Positives: - Cinematography here is very strong and evocative of the mood you wanted to achieve - tone and attitude of the commercial is right on

Improvements: - this is a fairly complex product that could have used a little more intrigue or explanation - the "darth vader-ness" and the visual oddness of the mask could have been amplified more: either need to explain and demo what the mask does or make it so "wtf" was that and intriguing that it sends me to a website to find out more.

Judge 2

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Judge 3

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Judge 4

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