Blick Art Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for Blick Art products

Judge 1

Positives: - Well told story; clearly understood the arc and emotional attachment to the product - acting is telegraphic and supports the story

Improvements: - Maybe one or two quick additional shots/story plot points showing how the pens and the artist have connected and been a part of his journey

Judge 2

Positives: I really liked the framing of the shots in this ad - they felt well placed and thought out. I also liked the pacing of the edit and the track.

Improvements: I was a little unclear where he was going at the end - away to college? And what was he drawing at the desk? Adding a narrative AVO may have helped convey the story better. The vignettes at the edges of the frames didn't add anything for me, they felt a bit dated.

Judge 3

Positives:

Improvements:

Judge 4

Positives:

Improvements: