Nikon Commercial

Waubonsie Valley

Commercial

Entry Description

Commercial for Nikon Camera

Judge 1

Positives: - Very strong, well executed concept - Really highlights the special-ness of photography, film and meaning behind why we take pictures - I could see this technique expanding into a UGC advertising campaign where Nikon solicits scenes like this from their customers and then making a bigger commercial using all the input

Improvements: - More locations and examples that are special - Not much to suggest here because it is simple and well executed

Judge 2

Positives: What a great visual concept! This has a lot of potential, and it worked nicely. The idea and the music tempo were well suited to one another - the ad plays nicely at a sentimental pace that draws you in.

Improvements: I would like to see the idea in action in areas more than just the house - to give it a bigger feel as an idea about photography, and make sure it doesn't feel like an ad for housing/real estate. I need something more to relate it back to Nikon. This might be able to be addressed by adding a narrative AVO. The music is ducked down too much under the AVO at the end - a louder read would allow you to keep the music more consistent so it doesn't feel like you're dropping energy right at the end of the spot. Watch for small details - you can see the red light of the camera reflecting back in the glossy photos.

Judge 3

Positives:

Improvements:

Judge 4

Positives:

Improvements: