Entenmann's Softees Energy Donuts

Wheaton-Warrenville South

Commercial

Entry Description

Do you feel sluggish throughout your day? THEN GET SOME ENTENMANN'S SOFTEES DONUTS TO GET SOME ENERGY THROUGHOUT YOUR DAY!!! WOOOOOOOOOOOOOOO!!!!

Judge 1

Positives: - so dumb it's hilarious - the acting and the physical comedy are excellent - good internet culture commercial

Improvements: - perhaps do this for an energy product that actually exists, though the tone/attitude of the commercial works well with the absurdity of the product

Judge 2

Positives: This spot has good potential for humor - the idea of pushing the limits of reality into an exaggeratedly absurd outcome (crazy energy from junk food) works for me. I liked the performances of the actors - they were quite funny.

Improvements: The edit needed more time to resolve itself - it cuts off abruptly at the end. I would have rated higher in Story and Editing, but this is a big no-no. You have to find stuff to cut so that the spot comes to a conclusion in time. I also found the music over the energetic portions of the ad a bit too frenetic, but the idea of a different sound here is correct.

Judge 3

Positives:

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Judge 4

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