FitBit

Glenbrook North

Commercial

Entry Description

This is a commercial that shows the advantages of using a FitBit.

Judge 1

Positives: Strong story telling - espeically Love the question at the end. Engaging the consumer is important and this was a fun question that reiterate Great job with the graphics! good placement with the heartbeat!

Improvements: The editing was good but a few of the shots didn't quite match the energy of the music. Try to really match the pace of the broll with the music! Great job with the variety of shots. A few more tight shots of the product would have been great especially with your establishing shot to make sure the viewer knows the commercial is about the fitbit immediately.

Judge 2

Positives: Two things that worked well - 1. I liked the use of motion graphics - the heart beating with a number next to it made it clear that we were tracking her work out and specifically her heart. Plus the fact that it changes in each shot is a nice compliment. 2. I also liked how diverse the workout was showing that the Fitbit will track any type of workout, not just running, or weight lifting, or conditioning, etc...

Improvements: Two recommendations for improvement - 1. The pace of the visuals didn't match the music. The song is very quick and upbeat, but the subject's energy didn't represent that energy. It looked like the subject was just doing the exercises for the video rather than actually working out. Had her energy been up to match the music, the pace would have matched then. 2. I also would have liked to see a POV shot of the girl checking her Fitbit and seeing what the Fitbit showed. I like the shot of her checking it but I would suggest adding a POV shot showing what she's reading afterwards.

Judge 3

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Judge 4

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