Restock Chicago

Lyons Township

Commercial

Entry Description

This is a commercial for Restock Chicago.

Judge 1

Positives: Great job including a call to action within your story. My only advice would have been to start off your narrative immediately! Great job with your broll coverage! establishing shots, exteriors, closeups, begining montage was fun. you had everything- really nice!

Improvements: Like the variety of shots- i would suggest tightening up some of these- you could have used fewer shots and gotten the message out in a more connective way. sometimes less is more (but great job with the shots)

Judge 2

Positives: This has great variety of camera technique, and very creative application of technique. Really nice! Good choice of music track.

Improvements: There is something very cool about re-stocking goods like this - it's a unique business that might have more potential as a story than just your basic 'retail story' approach to it. The film is great, but the copy can be stronger. The edit loses a bit of energy at the end - you may want to look at a shorter edit, or find another spot in the music that builds up before closing the spot.

Judge 3

Positives:

Improvements:

Judge 4

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