Morty Mustang Juice Ad

Morton West

Commercial

Entry Description

Is your little one short on energy? Then get them moving with Morty Mustang Juice.

Judge 1

Positives: Original idea which is fun. The story was cute! fun tagline. Could tell you had a good plan for shooting! good pacing. you told the story very well visually. Very creative.

Improvements: A little confused by what the brand. establish it more at the beginning so the viewer is clear. Boost the audio a tad! The end message was slightly confusing. Make sure you message is something that makes the viewer want to buy the product. (it was super fun but as a parent that mess made me cringe :) )

Judge 2

Positives: Two elements that worked really well - 1. I really enjoyed the comedy of this film. The quick cuts, the timing, and the acting was very well done. The music matched the kid's sneakiness elevating the humor. (The pizza box was great!) 2. I also really liked the storytelling and the camera angles. The first shot - the camera behind the juice and the kid on the couch, when the kid finally gets the juice, all the steps of the juice, the ECU on his large eyes....good visual storytelling and editing

Improvements: Two recommendations for improvement - 1. The ending is a little unclear that the room is messy. Since we only saw the kid running around on the walls, it might have been helpful to see him flip over some furniture, or throw some clothes around too. Or have the father open the door and throw a hand up to his forehead in shock. 2. The lighting seemed a little bit off in some of the shots. The lime green background is tricky to work with so some of the coloring looked flat. But in the bedroom (pizza box) and the kitchen the lighting seems normal.

Judge 3

Positives:

Improvements:

Judge 4

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Improvements: