Adidas 2015 Commercial

Kelly

Commercial

Entry Description

Adidas...Need I say more?

Judge 1

Positives: The pace of your commercial is great and works well to get people excited about the brand. Great job editing to the song. Good use of social media hashtag- great to inspire action and community with the consumer Liked the use of the same shot of soccer players with different color uniforms. added to the pace. nice job

Improvements: While the music does move the commercial along with beat, some of the lyrics tend to overpower the adidas message. Great soccer shots, maybe a couple more closeups, medium shots to accentuate the brand more.

Judge 2

Positives: I loved the pace of this ad, and the energy of the music track.

Improvements: The spot felt a bit generic - hit well on the love of sport, but there is nothing specific to Adidas, and what differentiates it from other brands. I would love to see more variety in camera angle/movement and framing - a tracking close up, and maybe some slow motion would have helped add diversity to the visual story.

Judge 3

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Judge 4

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