A commercial which presents Fender Guitars as a brand which makes your dreams of becoming a rockstar come true.
Positives: Great use of music and nat sound to establish scene. Edited well and great use of color effects to give cool vibe. Great tie-in of "What's your dream?"
Improvements: Too much yawning in the beginning. Kinda puts audio to sleep, too. Establish the guitar shot sooner.
Positives: Strong audio! Great camera technique on the dream sequence, close ups of the fender were beautiful.
Improvements: Lighting intent was clear, but execution during dream sequence could have been a bit more dramatic by adding additional spot lighting to help mask the environment.
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