Commercial for senior night at the HF pool.
Positives: Bold choice with sound effect - draws attention immediately. There are some nice action shots here - like the underwater in black & white in particular.
Improvements: It's hard to tell what this advertisement is for - is Senior Night an actual swim meet? Or is the swim competition footage being used as a metaphor of some kind? If Senior Night is a celebration, the tone of this spot feels off.
Positives: good choice of music...very fitting for the messaging nice underwater shots! Really looked good. Honestly, all the shooting was quite nice. graphic treatment is nice...
Improvements: first graphic doesn't hit on the beat. hit at :19 not quite on the beat as the others are... personally might have used the last hit for the final graphic, as opposed to that diving shot followed by the graphic.. Give people an extra couple seconds to digest the message of your piece. Awkward time of :39...need to hit either :30 or :45 (or :60)...
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