Krispy Kreme - ID# 243

Homewood-Flossmoor

Commercial

Entry Description

Commercial for local Krispy Kreme Donut shop.

Recent Teacher Comments

• 3/7 8:42 am - Good pacing to the audio. Be careful not to show cashier talking at the register when the voiceover starts because it seems like she is the one talking. Where is Krispy Kreme located...need more info at the end to really publicize the new store
• 2/27 2:38 pm - Do not need animation doughnuts Good interview Good concept Good B roll rack focus at end shots in sync with music location would be good to mention

Judge 1

Positives: 1. Great shots showcasing the food & the people 2. I liked the finishing shot the KK sing blurred into vision, nice editing move.

Improvements: 1. Would have been nice to see the VO's face to establish who he was when his VO started 2. The grand opening shot was nice, but maybe more meaningful / impactful if we knew who those people were & where the location was.

Judge 2

Positives: Great job with a documentary-style story - the manager's copy is very compelling and makes you feel good about the Krispy Kreme brand, and this bakery in particular. Nice flow to edit - some well staged shots. Food looks appetizing.

Improvements: This ad could be stronger if you had more footage of smiling employees and customers - so you can show that feeling when the manager is talking about a 'happy place', etc.. Not sure if you need the grand opening shot at the end of the spot. It doesn't seem connected, and the ad is clearer if you just focus on the manager's copy and show happy people.

Judge 3

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Judge 4

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