How to make cookies!
Positives: Nice use of graphics with ingredients. Good shots while process is going on.
Improvements: Some of the early mixing was blocked by hands.
Positives: The graphics for timing the bake were very good. The setting also worked well to tell how to bake chocolate chip cookies. I liked the use of the ice cream scooper....great tip!
Improvements: Baking is precise. To tell the novice that here are a "few" ingredients is misleading. When you set the oven to 350 degrees the time on the clock was 3:54 and the light was brighter...this was confusing to the audience.
Positives: The demonstration is very easy to follow. The ingredient list is very effective as well and is an excellent graphic to use at the start of the video. The pacing and choice of camera angles are correct.
Improvements: The shot of vanilla extract was out of focus. Just reshoot when things like that happen. Use a tripod to steady the camera. Avoid handheld camera work. When moving the camera make sure any motions are very smooth. Try to minimize stray clumps of ingredients that collect on the interior of the bowls. Try to show off the kitchen. There are a couple of shots toward the end that show the stove and the cabinets. These help to set the tone of your piece. But they come at the end. Consider using shots like these in the introduction as well as the conclusion.
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