Cardinal AdBlock - ID# 263

Eisenhower

Commercial

Entry Description

A short animation detailing the things you can do with the Cardinal brand AdBlocker. The fake product blocks everything, even real people.

Recent Teacher Comments

• 4/27 6:53 am - Very funny commercial! Music fit well with the animation. Have just a little more of a natural pause between the “announcer voice” and the “real person voice”.
• 3/6 7:37 pm - This is a funny commercial. I like the animation and I think that it keeps moving, and for a commercial that is key. The narration is solid, and it is level with the music, both of them are clear. There does some see some lag in removing parts from previous slides, but other than that I like the video.
• 3/5 6:23 am - It is tough to put an animation in this category because it is hard to compare against all the other “videos”. As for story I think you did a good job it is a great parody of those late night commercials, I think your narrator did a great job and the music is consistent with the whole theme. Because there is not camera work to evaluate I look at the animation more carefully. I am not an animation expert but it seems like you have some artifacts that weren’t quite right. For example the star on the tip of the antenna seems to hang into the next scene for a couple of seconds long after the radio disappears, also the red over the drumstick seems to change as the scene moves on. I liked the idea, and the delivery it was just hard not to get hung up on some of the details.

Judge 1

Positives: 1. Great script - the VO carried the film, v funny! 2. Great storytelling - easy to understand and was able to communicate the point clearly

Improvements: 1. Animations were nice, but could have used one right after "looking quite snazzy today" 2. "The cat videos & memes" the animation didn't match "meme". would have been a great opportunity to showcase a meme making it the visuals match the VO.

Judge 2

Positives: Nice speaking animation at the beginning! Very cute concept. The music choice is really good for this ad. Artwork in line with the feel of the ad--hand-drawn feel is very cool. Moves along well--might tighten up a couple of the "blank" spots on the screen. VO delivered in a compelling way for sure!

Improvements: Audio on the VO with the 60-cycle hum...DARN! That was a big distraction. I definitely would have ended the spot before the final couple lines about being fired, etc...at that point, you've had your fun and it's time to end the spot. Awkward timing of :49 (commercial spots need to hit in 15 second increments)

Judge 3

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Judge 4

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