A spoof of Lincoln's MKC "Intro" commercial.
Positives: Good audio mix. Nice edit flow and shot selection.
Improvements: The music bed was a bit hot.
Positives: Nice acting. Loved spoofing those pretentious Lincoln commercials. Nice camera work and editing.
Improvements: Would have loved for you to mine a little more humor from the piece. Loved that it was an old beater. Would’ve been great to see the visuals working against the narration a little more. Silly plays on the words would’ve helped too. For example, when the actor talks about the need to sometimes go backwards it would have been fun to see the van go in reverse. Stupid stuff like that would go a long way. If narration talked about elegance, it would been fun to see the license plate fall to the ground - of course that's a crappy idea but it's late.
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