Grape Crush Commercial - ID# 315
Hinsdale Central
Commercial
Entry Description
A quick commercial showcasing grape Crush to the song Purple Haze by Jimi Hendrix.
Recent Teacher Comments
- 4/27 6:53 am - Overall, a good concept for the commercial. Good use of music and the style in which in was taped/edited fit well too. However, I couldn’t see the product until about :21 into the commercial. Be sure your actors are paying attention to how they grip the can - you want the name of the product to be seen. Same with the fridge shot - great POV, but hard to see the actual product.
- 3/5 6:14 am - Liked the pace it was edited at, especially the last half. I thought you did an excellent shot completing the vintage look of this commercial with the video effects, the music, the way the actress’s were dressed. Great continuity as you tied it all together. (was the vintage video effect on for every scene?) When doing a commercial be aware of the product placement, for example the scene where I am in the fridge my eye is more drawn to the milk and the mustard rather than the box of crush that is falling out of the center of the bottom of the screen. Also it seemed the hands were covering up the crush logo often as the can was held. I am not sure the first half of the video (walking down the stairs, opening the fridge )was necessary, because I wasn’t sure if one person (in different outfits) was always drinking the crush or it was different people. The first half was about finding the crush, the second half was about the girl(s). If you left the first half out, and showed the reaction as drinking the crush my class and I thought that would have been more effective, matter of fact often when the can is tipped to drink, it is out of the frame, which again makes it feel like the last half is more about the outfits of the girl than the can of crush. Finally when I see the can at the end, I am more focused on that, then the key you have coming on. I liked the authenticity of the era, you captured it well, I just didn’t see the connection between the two halves and I thought the camera work could have been more intentional.
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