"To Build a Home" is a PSA about urbanization. It strongly appeals to the audience's emotions through statistics and somber cinematography. Our goal for this PSA is to acknowledge that slums are prevalent in today's society and "building a home" can help strengthen them for those in need a proper housing.
Positives: Head shots looked nice
Improvements: Lighting was a bit too dark. Felt more like a music video than a psa
Positives: Faces on black background brought the audience eyes straight to the talents. Who all had great appropriately concerned faces looking back at us. Music was good - slightly too much - the picture did not crescendo like the music.
Improvements: It's hard for just a face looking into a lens cannot sustain a whole spot - even as nice as the faces you chose. This could be a shorter PSA more easily. Slum footage needed? Hopeful graphics with flares of light?
Positives:
Improvements:
Positives:
Improvements: