The commercial illustrates the simplicity and precision of Skagen Watches while also showing the complexity and fashion that the watches provide.
Positives: 1. Really liked the narrative you created around the watch 2. Nice shots & lighting - the girl at the end was v well lit
Improvements: 1.The pace of the film was slow, might have been better with high energy music 2. Could have used a VO with the tag line
Positives: Really nice variety of shots, well edited Film quality looks great
Improvements: While the spot looks great, it's lacking conceptually. It could work for any watch. Why is Skagen better? Some ambient sound mixed with a track might have given this a more interesting feel. The music on it's own is a bit heavy handed.
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