Volkswagen - Dreaming Commercial - ID# 70

Glenbrook South

Commercial

Entry Description

Volkswagen Commercial about a kid who is playing a video game with his dream car wishing it could become a reality which it does.

Recent Teacher Comments

• 3/6 12:17 pm - A good concept well executed. Shots make the car look desirable. The shot with the shift knob int he foreground was a great way to tie the reality and game together. Nice work. Music seems to run a little hot.
• 2/27 1:41 pm - great cinematography made a VW look awesome smooth edits from stick shift to car Good titles overall solid commercial

Judge 1

Positives: 1. Great lighting - the car looked great 2. Nice camera angles for the car & the character (POV)

Improvements: 1. A little difficult to tell that his dream car became his reality - without the entry info I wouldn't have known that 2. VO Tag line on top of the VW "Turning Dreams into Reality" would have been helpful to drive the point home

Judge 2

Positives: This ad feels very polished for a student spot. Nice camera work and nice edit.

Improvements: There could be some improved connection between the video game and driving in the real world. How does this convey a benefit to the consumer? This same track was used on an Audi commercial in 2013. It works well, but it's too soon to use it again for a car spot.

Judge 3

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Judge 4

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