Monster Commercial - ID# 184
Riverside Brookfield
Division: A
Commercial
Entry Description
A commercial advertising the energy drink called Monster as a girl drinks more and more to help her write a essay for school in the morning.
Recent Teacher Comments
- 4/20 11:25 am - For me, I read the commercial as Monster being ineffective as a product because so many were needed to get through a task. The beginning of the video sets the stage, since she pulls out one can of Monster to begin writing a final exam essay. It would have been nice to incorporate different shots at this time to show productivity and progression of time. You could cut back to the computer screen and use close ups of her face and the keyboard. The ending was a bit dry because there was nothing indicating that the paper had been completed, only that she consumed a TON of Monster. I liked the concept of this commercial and the music was fitting. Make sure to light the scene even when if your intention is for it to be dark.
- 3/8 7:13 pm - SOUND Not much here to comment on some music and 2 lines. STORY Story was simplistic which isn’t necessarily bad but I thought it could have been enhanced a little better. It comes off more as a comedy piece than a commercial. It is ok to have fun in a commercial, but you got to tell me how the product will help me (show me a clock, or how many pages you are able to keep writing as you complete your all nighter) that the drink will enable me to do things I never could otherwise do. I know it is assumed, but drive the point home, otherwise like I said it comes across as a comedy. You had the time, at least to 30 seconds, use it. CAMERA/VISUALS Generally very simplistic could have thrown some close ups of the product, the girls work, her sleepiness/energy – instead we generally stayed on the cover shot. I did like the can effect. EDITING Your cuts, and zooms in post help move it along, but it moved almost too fast when it didn’t half to. LIGHTING I usually don’t comment on lighting, but in this case I would have liked to see a little more intentionality, it had a dark yellowish look to it, which I get at night that is the light given off, but it didn’t do anything to draw me in.
- 3/8 10:17 am - Watch your use of color value and light. Is it consistent? Is this what you want to communicate? If you brightened up the shots or concentrated on the Monster drinks, I think this could really work. I like the time progression with the empty cans.
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