MMEA Fest

A commercial showcasing Nike's soccer products.

3/11 7:37 pm - Love the tilt opening shot as it immediately draws the viewer in...most of the action shots were very good with different perpectives...the first few action shots could have been better but overall effective...I liked the ending with the nike swoosh...I do agree that you could have used those opening shots to create a bit more of a story
3/9 12:11 pm - The story lacked proper arch. The first shot is missed, but then the music drops and he is better at soccer? Maybe a few “training clips” to highlight his working at getting better. Only sound used was a song. Could have used some Sound Effects to add to the dramatic effect. Some nice composition and properly exposed shots. Watch the product shot. You want that soccer ball to look good. The opening tilt up was a bit unstable and it was clear that there was a digital cropping used to simulate a CU shot. The final cut was edited to the beat of the music and that works well for the energy of the short commercial.
3/5 3:21 pm - Strengths: -Cinematography is overall effective--only a few shaky shots. -Nice colors and natural light Room for Improvement: -The piece lacks a concept or story. -When the logo moves up (some sort of keyframe) it does not seem professional. I would either just go to the final graphic with logo and slogan together or cut from slogan framed in the middle and then logo. -For a short piece, it takes a while for it to get going

Positives:

Improvements:

Positives:

Improvements:

Positives:

Improvements:

Positives:

Improvements: