NorthShore MotorWorks - ID# 196

Maine South

Division: AA

Commercial

Entry Description

Specializing in imports, NorthShore MotorWorks is the perfect destination for all of you car care needs. Come in and visit with our friendly staff today!

Recent Teacher Comments

• 3/11 9:40 pm - Great Information...I liked the t-shirt logo as it made me focus on what the commercial was going to be about...the narration/interview was excellent and I knew excatly what services were being provided...good B Roll and mix of that and interview, nice job
• 3/9 12:17 pm - I think it’s always important to start off with an establishing shot of a “brick and mortar” storefront. Show the audience where the business is located first. Sound was a good mix and sonically the interview was great. A tripod would have gone along way in this commercial to help the shots look more cinematic. I can imagine it difficult to get shots that are pleasing in a shop, but they do exist. Locate of create moments that are more aesthetically pleasing to the eye for commercials. All shots are properly exposed and frame rate makes sense. Editing has a good mix of “talking head” and scenery.
• 3/7 10:19 am - Strengths: -Very informational. From an advertising standpoint I feel like the viewer finds out a lot of important information in a short amount of time -Camera composition for the interview shot is appropriate -Nice lower third -Variety of content seen in b-roll Room for Improvement: -It would have been nice to open with an establishing shot of the autobody shop -Is the interviewee supposed to be looking straight into the lens or off to the left of the frame (which is used for a standard documentary)? He seems unsure of where to look. As a producer you need to tell him where to look for the interview. -Camerawork is all shaky. You need a TRIPOD. Take a tripod next time and get some nice pans and tilts.

Judge 1

Positives: 1. Great camera angles, really liked the perspectives you chose. 2. Great mix of VO storytelling + docu + VO storytelling. It made the commercial interesting and engaging as if he was talking directly to the consumer.

Improvements: 1. I would have liked to see an establishing shot of the business so the customer would recognize the business as they drive down the street. 2. I would have liked to see the end tag logo on the open space next to the owner's face as he's reading off the address and hours. Visual & VO matches and further driving home the contact information of the business.

Judge 2

Positives: Clear promo for this business - I understand the point, and the copy also includes a differentiator, which is good. Edit flows well.

Improvements: The ad is a little basic - a little more creativity might help with memorability of the spot. Ad could be improved with a little more B-roll and less on camera time for spokesperson.

Judge 3

Positives: music feels right interview shot is well composed--nice! i really liked your Lower3rd treatment for your subject good shots of the garage/workers

Improvements: when he talks about the different models they service, you should show them (not a VW when he's talking about a Porsche) Whenever you're able and have b-roll, you should clean up the delivery of your subject. Get rid of the "uhs" or "ums" and just tighten up his message under the b-roll Needed an opening line "here at NorthShore Motorworks..." or something Longer on end screen :40 is an awkward commercial time--get to :45 or :60 or trim to :30

Judge 4

Positives:

Improvements: