60 Sec Meatheads Commercial - ID# 22

Glenbrook North

Division: A

Commercial

Entry Description

This is a commercial for a local restaurant, Meatheads. We made a 30 second and a 60 second version of this commercial. We had to meet with the restaurant to see how they wanted the commercial to look, and this is the result we came away with.

Recent Teacher Comments

• 4/18 4:41 pm - The music and narration is clear throughout, although it seemed like A TON of information squeezed into one minute. I would have liked to see Angel talking at some point, maybe once at the beginning and once at the end of the video. All of the footage was well executed and synced up with the story well. Overall, the commercial was well executed!
• 3/11 11:54 am - I could not view this commercial. This message replaced the video: "A network change was detected." (along with a sad face icon)
• 3/7 9:06 am - SOUND The music was good it did what it needed to do and that was not get in the way of the text and provide filler between the speaking parts. If I would change it, I would maybe only change it to have a more upbeat feel to hit what I would assume would be a younger target audience. Angels voice was ok, but because there was so much text to squeeze in I feel like he didn’t get a chance to speak with more feeling and authenticity (ie food isn’t the only thing we care about). I think if he was able to slow down what he was saying it would have come out better. Also, like I tell my students, when there is so much talking (coupled with b-roll) it never gives your audience a chance to digest (no pun intended) the message being heard because it is always plowing forward. Sometimes less is more. STORY I think your text was well written and you communicated what you wanted, it was just a lot. It almost had more of a feel of a news story, than a commercial – again part of that I think was the objective delivery. VISUALS / CAMERA I would have loved to have seen Angel early on, you are not just selling food, but the people at meatheads, and I think your audience would be more apt to go if they had a connection with the manager as well. I didn’t feel like there was a hook at the beginning, instead it was really two definitions – all that text can be a turnoff, especially when you are reading it to me. Some of your b-roll was great (near the end) but some of the early on didn’t always fit or was to long (ie the dedicated staff, but I saw the side of a guy making a milkshake with little “dedication” in the shot) As I said the B roll near then end got better when you had the server and the customers. But all three of the shots had a very similar look to them try and find a way to diversify that (close up inbetween the two cover shots) EDITING Good pace, I didn’t find it distracting, just some of the B-Roll seemed a bit long.

Judge 1

Positives: 1. Good storytelling matching the visuals with the VO. 2. Good editing, the story flowed easily.

Improvements: 1. I would have liked to see the face of the person who was speaking the VO, it sounded like he was a part of the business. 2. The VO sounded distant

Judge 2

Positives: Nice script that makes you feel good about this restaurant - what food they serve, and how they help the community. Nice variety of footage to work clearly within the edit in concert with the script. Well done!

Improvements: The song used was a little somber at points, when I think you needed something a bit more upbeat to better tie in to the message. Watch for minor keys in stock tracks - they always feel a bit dour in comparison to tracks in a major key. The name of the restaurant is a bit funny, a little comedic touch at the very end could have been nice.

Judge 3

Positives: concept is solid--i like what the manager has to say-- it's valuable. I think the story of this is one of the better concepts i've seen. got a few good kitchen shots-- family shots were nice.

Improvements: audio was not centered--Voice in right, music in left looked like a mixture of 24fps and 29.97fps footage (or at least one added in that didn't match frame rate) ends very abruptly in both music, voice over and graphic uneven lighting, composition, more shots needed for a 60 second spot. I think this could have been much more solid as a 30s with some VO editing.

Judge 4

Positives:

Improvements: