Music video using black light to create a representation of the characters' inner feelings for each other and reflecting upon reality. Directed by Kayla Kraft Shot by Aaron Gallegos Edited by Kayla Kraft Choreographed by Kayla Kraft and Annabelle Manjooran
Positives: 1. I think it was interesting to see this relationship between two people visualized in two separate ways - with two separate worlds. The blacklight scenes seemed to be the emotional world, while the stuff of them outside was the real world. I liked how you intercut the footage of real life with the conceptual, blacklight world near the end. It had a nice energy moving between those two pieces. 2. Overall you did a nice job of cleanly illuminating the body paint while making the rest of the frame drop to black. The better you can achieve these effects, the better you can keep the audience believing in the imaginary world you are creating. Nice job.
Improvements: 1. It may have been nice to have more footage from the real world and intercut that earlier. I wanted to see more of a story that intertwined the real world with the emotional world. It would have been neat to have an action in the real world that was then represented in the emotional world. Often, events in life have a different emotion feel...so it would have been interesting to see you explore this relationship. But conceptually, I thought this was a really nice idea you had. 2. I think your camera work and compositions were nice. But it may have been nice to see some more detail shots of the talent in the dance sequences. Since that the scene with the dancing is conceptual, I think it gives you the liberty to be a little more abstract with your shots. You could have detail close-ups of hands, arms, legs and the paint.
Positives: The shining star of this piece is the glow-in-the-dark body paint. It's a very unique, creative visual aesthetic. The camera work: framing, composition, focus, exposure were all on point. I think the black light scenes could have benefitted from a touch more exposure.
Improvements: Establishing the two characters outside of the black light environment earlier would have gone a long way toward enhancing the black light aspects of this piece. Cutting to them halfway through the video when we have simply been in one place is very jarring. It seemed totally unmotivated other than because of the break in the music and took me completely out of the flow of the video. Establishing the two parallel narrative threads up front as quickly as possible is necessary to avoid alienating your viewer. You have a very compelling visual convention and it is betrayed by the "real world" narrative.
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