Dry and Toasty Tims - ID# 289

Mundelein

Division: AA

Commercial

Entry Description

If you’re not in some Timberland boots during this winter, you're going to wish you were.

Recent Teacher Comments

• 3/11 9:07 pm - Great slogan as you come back to it a few times and that makes it memorable. ... a bit confusing on characters and spatial relationship but that could be easily fixed,,,
• 3/9 12:15 pm - Simple in narrative, but effective in sending a brand image of “dry and toasty”. The music fit the piece, but the overall sonic quality was below average. Try and use external recorders to capture dialogue. (Even a smartphone in the pocket sounds better that in cam mics). The opening shot was quick and cut too quickly (hold it a second longer). A few camera shots are soft and need to be reshot. Lighting could be improved as well. A simple reflector would help to bounce the light from the parking lot light onto the subjects. Work on the continuity of the opening sequence as well. There are a few issues with the car still moving a doors still opening on cuts.
• 3/5 2:50 pm - Strengths: -Humorous concept! -Good slogan -Effective music Weaknesses: -There is no "master shot" where we see all characters in the shot so we do not understand the spatial relationship in the scene-would benefit from showing a wide with everyone in the same shot -Can hear the wind in the audio a little bit--use a "dead cat" for microphone

Judge 1

Positives: 1. good editing - easy to follow the story and the dialog each 2. Good sound - the dialog sounded close to the camera / microphone.

Improvements: 1. I would have liked to hear different music, maybe something with a bit more energy. 2. I also would have liked a longer establishing shot. With the angle I wasn't sure where the car was driving. Initially, I thought it was a cliff.

Judge 2

Positives: Benefit of product is fairly clear. Music works nicely.

Improvements: Ad falls a little short in terms of keeping interest - a location change and some variety in the shots could have helped. (Certainly you'd want to see the boy in sneakers stepping directly into a snowy puddle vs. cutting off his feet in the shot.) The language is a bit peculiar/clunky - "....if my Tims aren't dry and toasty, I don't know what is." Sort of comes off like an inside joke of some kind.

Judge 3

Positives: cute concept--good job of reinforcing your message - dry and toasty some really nice "product' shots of the boots music choice was good

Improvements: why is the dude still standing in the same pile of snow for when the second guy comes along :-)) mighta been better to have them walking toward wherever they just drove to a bit repetitive to hear the same thing twice in such a short period of time. It reinforces the message, but nothing has actually happened since the first guy said it...just still standing there sounds a bit "rehearsed" second guy a bit out of focus

Judge 4

Positives:

Improvements: