Audi commercial - ID# 30

Deerfield

Division: AA

Commercial

Entry Description

Driving an Audi will change your life - take the leap, and we'll do the rest.

Recent Teacher Comments

• 3/11 9:10 pm - great job acting and pacing of your shots....the story is good but how does it comnect to Audi? you could tie this in by endig with a tagline about Audi....audio of car would inprove the connection to the power of the car and the excitement of the moment...I liked the story just needs a few upgrades
• 3/9 12:15 pm - Aesthetically pleasing video with a simple narrative. As far as a commercial, I would like to see a focus more on the car or for you to make some connection to brand and lifestyle. This could be done with a “tag line” at the end of the commercial. The sound design was simple and since itsa car commercial, should have more natural sounds of the car (starting, doors closing, interior cabin, etc). Remember you do want to sell the product. Visually this looks great. I like the way you have graded the video. Nice warm natural color fits the Fall atmosphere. Editing worked well too, although I would like to see more cinematic shots of the car added to the final version of the commercial.
• 3/5 2:45 pm - Strengths: -Actor is very likeable on camera -Creative story -You have a good variety of shots, especially of the car -The cinematography overall is strong, nice shots with the sun shining down Weaknesses: -The slogan "take the leap, and we'll do the rest" should be in the actual commercial, not just in your description -We can't see what the text says, a close up of the phone would help -The pan as he gets in the car is a little shaky -Since the actor is so young, I assumed he was picking someone up for a school dance. I was a little surprised to see him propose. Maybe get an older actor?

Judge 1

Positives: 1. Great visual storytelling and editing, very easy to keep up with the story while also showcasing the audi features 2. I also really enjoyed the lighting, it made it look hyper real, dreamlike almost.

Improvements: 1. I would have liked to see the Audi logo a bit longer as the car drove away from the first driveway. If this is a commercial for Audi, they will want their brand logo on screen longer. 2. I would have liked to see (more clearly) what the text message said since that was pivotal to the story.

Judge 2

Positives: Beautiful film and lighting. Nice casting - actor was engaging and pulled you into the spot.

Improvements: The story needed to be more closely related to the car to really make sense. (For example, in the famous Audi prom spot - the power and prowess of the car gives the wallflower courage he didn't feel before he drove the vehicle, and thereby changed his behavior and the course of the evening. In this spot, there is nothing about his interaction with the car that is impacting his behavior or actions.) I liked the opening track, but then it seemed like another track was blended in and they both played? It was a little distracting. P.S. That kid looks way too young to be getting married.

Judge 3

Positives: storyline was cute. Executed very well, especially at the beginning as he's getting ready and then goes to the car Shots of driving are excellent. Great continuity Light leaks nice...really nice composition throughout Color treatment nice. Music choice felt right...i didn't understand the lyrics but felt good for what was going on. Good acting :-)

Improvements: audio may be overly loud...was really loud in headphones I needed a tagline at the end, not just the Audi logo. "for life's most important moments...." or "don't let this one get away..." or "Audi--because you never wanna be late."--something to tell me why i want the product. I always appreciate and even prefer using the song's actual ending instead of a fade out at the end--gives the resolution needed to know the spot is over

Judge 4

Positives:

Improvements: