JAM commercial - ID# 31

Deerfield
Division: AA
Commercial

Entry Description

JAM is so loud and so good, you might even be fooled...

Recent Teacher Comments

  • 3/11 6:53 pm - pros-great establishing shot and cinematography as we are invited into the home visually improvements - audio is very weak and needs to be brought to the front--i struggled to hear the converasation on the phone...the biggest drawback is I'm not sure what the product is. The brand placement and it's use needs to be clearer
  • 3/9 12:11 pm - The narrative flows well, but there is a lack of final product reveal. Overall sound mix is average. Missing some elements like doors closing, footsteps, etc. Also the talent audio is clearly an afterthought and sounds like it was captured in camera. Great establishing shot to set the scene and overall nice camera composition in particular the scene with the brother holding the speaker.. All scenes were properly exposed. Far too many jump cuts in the overall final cut. Made the final cut feel lazy.
  • 3/6 10:24 am - 3/6 10:17 am - Strengths: -Nice establishing shot of the house -Overall, nice fast-paced editing Room for Improvement: -Your audio mix could be better. It is difficult to hear the audio for his dialogue because the music is too loud. -The biggest weakness is that I do not understand what you are advertising! After watching the commercial I am not sure what JAM is...
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