Ike Highlighter - ID# 313
Eisenhower
Division: AA
Commercial
Entry Description
This commercial advertises make-up highlighter. It promotes the highlighter's durability, water resistance, and other outstanding qualities.
Recent Teacher Comments
- 3/11 9:45 pm - narrative is very clear....the thing that seems to be lacking is the excitement that the product adds to ones life....while the VO is done well I think there needs to be more inflection in the voice...this goes for the 3 people at the end as well....also show the application of the product...Your shots should be a bit tighter on the face so to show the produc clearly making a difference....Good pacing and easy to follow
- 3/9 12:17 pm - Commercial narrative was clear. Voice over work was polished and professional. Work on varying the music mix to play with tone more. It’s clear you have taken your time with the production in all the settings that were shot for the piece. This allowed for an edit that was interesting and didn't hang on a clip for too long. Well done. The last shot with the trio, I’d make sure that the attitude of all actors is consistent.
- 3/8 8:16 pm - Strengths: -I like how you change from black and white into color--this is effective considering the highlighter is supposed to make you SHINE. -You have a good close up of the product (which is essential for a commercial) -The VO provides a lot of essential information which is great! -I appreciate that you used a tripod! Shots are steady. Room for Improvement: -I appreciate that you created a slogan, however, I do not think that the three people at the end are expressing it effectively. They are simply saying the slogan without any emotion. I would have ended it with a close up on the main girl saying this line..I'm not sure where those other two people came from? -Your graphic at the end needs to hold in the screen for longer so that we can read it.
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