Firewood Delivery Commercial - ID# 445
John Hersey High School
Division: A
Commercial
Entry Description
A short promotion for firewood delivery services.
Recent Teacher Comments
- 4/24 5:52 pm - Great use of Close-Up shots. Artist does a great job of demonstrating the service that the company provides.
- 4/19 10:59 am - Some of the shots here were really great and others seem to play a little long(truck turning left). It may have worked better as a 30 second spot rather than stretching to a full minute. The camera work was really nice, it was just lacking a variance in content. Scenes of the wood being delivered or burning would have played nicely at the end. The music was fitting, but the popping sound effect was distracting.
- 3/11 1:18 pm - Your commercial contains a handful of shots depicting things that will attract the viewer's attention and communicate some positive aspect about the product and the company producing it. For example, you include a nice shot of the newly delivered firewood neatly stacked outside someone's home. This shot reflects the manner in which this company takes care of the customer. What additional persuasive appeals could you have included in your commercial? How might you have established a greater need for the product you are promoting? For example, could you have incorporated these shots into a story in which a family could not have a cozy evening by the fire because they are out of quality firewood? This a rather long ad and some shots could be shortened in order to allow for additional shots that would help you tell a more complete story. Keep in mind that you are not simply trying to get people to buy firewood - you are trying to get people to chose this company over their competitors. What else could you tell your viewer about this company and their product? Do they have better prices? Is their wood better? Do they have speedy delivery?
- 3/7 9:27 am - MUSIC The music was good, but it just cut off at the end, splicing so the ending could be more natural would have been a nice touch. STORY I feel like there are more questions than answers; how is the wood priced, does your business stack it for you like in the video, and probably most important - you tell me to call and schedule a delivery but never give me a phone number. I felt like there was less of a story and more of a demonstration of how the wood goes from the yard to your home. There was no real hook for your audience, no characters that I could identify with and as a result I felt like an outsider looking in on this commercial. CAMERA/VISUALS Like with your other commercial, a little more product placement, the flash of the key in the opening seconds was not enough. I saw a lot of wood, but the title of the company only twice. You did have some creatively set up shots which added some visual interest. EDITING Logical flow of shots, it was just very functional for lack of a better description.
Judge 1
Positives:
Improvements:
Judge 2
Positives:
Improvements:
Judge 3
Positives:
Improvements:
Judge 4
Positives:
Improvements: