Parody Commercial - ID# 46

Marist

Division: AA

Commercial

Entry Description

2 legends made a sweet video 

Recent Teacher Comments

• 3/11 9:32 pm - I'm not sure what this commercial is trying to say.....if it is a parody then what are you trying to parody? Too much panning going on and overall i don't see that much humor....the school looks like a normal school so the parody does not work for me
• 3/9 12:16 pm - I simply did not get this commercial. As defined, a commercial should engage an audience with a product. This video has the opposite effect both in message and production. Opening shot was far too long and the pan was too shaky. All camera shots were of poor composition and lacked cinematic quality. The edit of each clip was also too long.
• 3/6 11:09 am - Strengths: -You have gotten diverse coverage of the school Room for Improvement: -Pans should be smooth. You could also use a tripod -I would prefer one person doing the entire VO OR the voices to be distinctly different. Right now, there is some confusion, is it the same person saying the entire VO or not... -The commercial ends abruptly. Make sure to fade sound and picture out at the end together. -This is obviously a joke, but in terms of actually advertising the school, it is not effective because it is a joke. -I would also suggest that your entry description be professional instead of "2 legends made a sweet video"

Judge 1

Positives: 1. The VO matched the visuals nicely. 2. The music was upbeat and brought energy to the film.

Improvements: 1. I would have liked the camera pans to be more stable, they are a little shaky. 2. I also would have liked to see some people at the high school. The building has nice features but the people make the school. Adding the human element promotes a positive brand impression.

Judge 2

Positives: There really isn't much here that's working at all.

Improvements: I'm not sure what this is supposed to be - the description says it's a parody, but you do sort of list positive elements of the school. Is it an advertisement for a private school? Is it a parody because nobody wants to go to school? The camera work is rough. Get past the initial instinct to scan the room with the camera - that's not how your eye actually works. Watch some other spots and take note of how they show a space without being so deliberate and panning around the room. Audio cuts off abruptly and sounds very unprofessional.

Judge 3

Positives: cool music track Parody? Yes. Unsure why?

Improvements: music cuts out at end every shot just a pan. Need to vary up the shots for sure. you definitely just ended before you were done with this :-/

Judge 4

Positives:

Improvements: