BEATS Commercial ft. Gavin McCabe - ID# 47
Marist
Division: AA
Commercial
Entry Description
This advertisement promotes headphones branded by the company Beats. Through criticism, a college football recruit utilizes this product’s noise cancelling characteristic to conceal the negativity and focus on getting better everyday. While listening to music with this product he can maintain concentration when weight lifting, and preparing for practice, games and ultimately football at the collegiate level.
Recent Teacher Comments
- 3/11 8:50 pm - Great intro with college letters and narration. Loved the huddle shots and the workout shots...liked the idea that the beats drown out the critics...the only thing I would change is to add a tagline like..."Beats: don't hear the haters" something like that ...Good Job
- 3/9 12:13 pm - Narrative was clear as was the product. I like the use of “Radio call in” sound effect as the voice over in the piece. I also like the opening scene of the football player looking through offers juxtaposed to that VO. Watch the final mix. The sound peaks towards the end. Use of Huddl type shots in the piece helped to establish the skill. Overall cinematic work was average. Continue to work on still shots to hold the composition longer. Be careful when shooting around mirrors. We can see the production team in many of the shots.
- 3/6 10:23 am - Strengths: -I'm glad that you thought of a story and a motivation for the main character here. Despite criticism, he is trying to work as hard as he can to succeed -The lighting in the workout room is effective, focused on the main actor Room for Improvement: -It would have been a good idea to have no music and then once the actor puts on headphones, we hear music to emphasize the product that you are trying to sell. -I am a little unclear of who is saying the VO. Is it Gavin himself or is this supposed to be some sort of radio broadcast that Gavin is thinking of that was talking about him? -Some of the camera movements are shaky. Be sure to use a tripod or some sort of stabilization - I think there should be a slogan at the end connecting the product to the story that you are telling. How do wearing beats help you achieve your dreams or become a better athlete?
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