Cone Gourmet Ice Cream - ID# 477
Maine East
Division: AA
Commercial
Entry Description
An inside look at a boutique ice cream parlor in Chicago.
Recent Teacher Comments
- 3/11 6:42 pm - Great job of utilizing many different shots and angles. Ireally enjoyed the opening shots as your different clips acted like a guide walking me into the shop. I knew what the business looked like from the street and I had a great feel for the place . I think it could have benefitted with a little color correction to make the images a bit sharper. Shots to jump a bit so watch for too much movement
- 3/7 2:50 pm - Some nice shots of the place- but be careful about too many panning shots. It's hard to focus on what to look at when the camera is moving so much from left to right. The interview was a good idea- but who is this girl? Does she work there? Is she the owner? There should be a nameplate on her. It's a bit awkward that the first 14 seconds of the commercial is just music, and then the girl starts talking. Perhaps she should have been talking the whole time so that more info could be included. Her opinion on the best ice cream is nice, but not needed. Instead, make sure she gives a heartfel attempt at the end to get the viewer to actually come in. Ending with "my favorite is marshmallow" is not a strong ending to persuading people to come to your place. The graphic at the end was a nice touch- looked very professional. Commercial had some good elements, but could be strengthened with better copy.
- 3/5 9:47 pm - Strengths: -Nice establishing shot of the ice cream shop. -You have a good amount of b-roll so that we can actually SEE what she is talking about Room for Improvement: -Check the white balance settings on your camera. -Clearly, this young woman works at the ice cream shop, but it might have been nice to have a lower third explaining her title. Is she the manager? A worker? -I would like to learn a little bit more about this place. You mention that they have a lot of different types of ice cream, but don't most places? Is there anything that makes this place truly unique?
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