Find Your Roots - ID# 70
Homewood-Flossmoor
Division: A
Commercial
Entry Description
Commercial for Nike
Recent Teacher Comments
- 4/24 5:49 pm - Although there were only three shots in the video, they did a good job of catching and holding the viewer's attention. Great Voice-Over.
- 4/20 9:19 am - I thought the choice to have the speech as your opening audio was attention-grabbing and the music that followed worked well. Your commercial lacked a variety camera angles. Since there were only 3 drone shots in the piece, it would have been nice to see the power walker distinctively in all of them. You could have extended the commercial once the music picks up to include close ups of the woman jogging or running to indicate that she "found her roots." The 3 shots that we do see are beautiful and powerful, but I don't think they tell enough of the story here.
- 3/12 1:24 am - Your commercial incorporates a dynamic piece of music that complements the provocative narration used at the beginning of your ad. Your drone shots also catch the viewers attention! Given the narration, you may have wanted to modify the slogan presented at the end of the commercial. The narration asserts one needs to build/strengthen his/her roots, not simply find them. The narrator also asserts that people can't catch him because his roots are strong and run deep. How might you have reflected this concept more effectively in your ad? What could have done to represent the effort put forth and the success experienced by the woman in this ad? Furthermore, how might you have shown that Nike has been an integral part of this woman's quest to build her roots? Take advantage of the beat in your music to cut to images that will reflect Nike's role in this woman's drive to improve herself.
- 3/8 5:39 pm - SOUND. I loved the choice for speech. The speaker has passion and conviction all over his voice. The music I thought also was a great choice it gave you freedom to do some great stuff with your visuals and really made those two drone shots work. The song and speech worked great together. STORY After such an inspiring speech I would have loved to see someone doing more than powerwalking. You had this huge build up between the speaker and the music and all I was left with was someone’s backside powerwalking. Show me a runner sweating, pushing themselves to the absolute limit where I am seeing them “find their roots” CAMERA/VISUALS. Essentially you only had 3 shots in this piece, all drone shots. So there is not too much to comment on. The opening two shots worked, but I would have loved to see some true camera work in the third phase of your video. Close ups of intensity, product placement, and that never quit attitude. Drone shots are always beautiful and unique but too much of that good thing makes it lose its effectiveness. EDITING Again because there are only 3 shots, there is not much to comment on. I appreciated the attempt to change the sky color with the music near the end - I always like to see the music and pictures come into sync with each other, but I feel like it was a distractor in this piece. You talked to your audience about finding their roots, and for all of us that means pushing ourselves in different ways and to different limits, so when you should have been showing your audience what that means instead you used this editing effect that shifted your audience’s attention to the features of your computer instead of personalizing the content of your commercial. I am not saying I didn’t like it or it wasn’t well done I just felt you should have done more with the closing act of your commercial. Finally as hard as it is I always try and tell my students to create a commercial that would meet industry standards of 30 or 60 seconds. It is more challenging to do that which requires some tough choices but making those choices in the long run will make you a better and more intentional storyteller. Overall not a bad piece it started very strong, the ending just didn’t match the intensity of the beginning. Don’t make this your last commercial, you have some real skill for pulling pieces together.
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