Texting and Driving PSA
Positives: Terrific message and story. Well conceived and executed. Beautiful shots and directing.
Improvements: It was so good I have no other comments.
Positives: Message is clearly and effectively communicated. Got great shots of the dog for those sad end ones! The broken glass and phone simply conveys what happened.
Improvements: The shot where's she's texting could have used some lighting effects or camera movement - it's obvious she's not moving, and this is important to the story. Put someone outside the window to create moving shadows going by, have someone bounce the car bumper up and down etc to make it seem more real.
Positives: the sad dog while waiting her return Some of the dynamatic shots
Improvements: Have the nat sounds of the phone while she is texting and driving. Add attributions who said that ? Maybe tell me where to go to get more help or more info?
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