4/25 7:53 pm - The interviews are very genuine! The call to action is not very clear. I would be more clear in the fact that perhaps you want people to adopt from this shelter. Up until I saw the logo, I just thought this was a PSA about how great pets are.
4/24 8:58 am - As an animal lover, I love this ad and I think you can definitely appeal to more people by getting a more diverse pool of people as well as age diversity - younger and older than your peers. Nice job though, I really enjoyed this.