This upbeat demonstration video shows in detail the steps it requires to make rolled ice cream, a new and trending dessert. Rolled ice cream can be difficult to make, but this video simplifies it so that almost anyone can make it.
Positives: Good camera work. Nice effects to support view understanding process.
Improvements: Needed narration. Needed more time for this piece.
Positives: This is an upbeat, graphics-driven piece. It's easy to follow and concise. The editing was very good and there was a nice variety of camera angles. The color scheme in your closing shot is great. The depth of field is aesthetically pleasing. If you cleaned the pan and arranged the rolled ice cream a little differently your ending would be even better.
Improvements: Some of your text graphics are too close to the edge of the frame. Look at where the word "whisk" is positioned at 0:23. That is about as far to the right that the text should go. (It should be the same distance from the left as well.) There are a couple of reasons for that. First, it feels crowded and the second reason it that some projectors and TV sets have a cut off that would chop off anything that is too close to the edge. Iron your table cloth and try to avoid showing the seam. The table cloth is the background and sound not be a point of focus. The textures draw attention.
Positives: This is actually the first time I've ever seen this! Woah! Especially crammed into a 60-second length, you do a really good job providing thorough textual instructions with extremely clear cut footage! Music choice is good, text is not distracting. Really well done!
Improvements: The lighting, mainly at the very beginning, was a little inconsistent when you were showing the ingredients, some items appeared to be in shadow while others were illuminated, and it appeared like there was a camera/lighting reflection in the window. MINOR stuff, though!
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