Ek Auto - ID# 465

Maine South

Commercial

Entry Description

Experience a different kind of auto repair shop at Ek Auto. Music Courtesy of: Extenz "Endless Summer" Youtube Music Library

Recent Teacher Comments

• 4/25 9:01 pm - Great job w camera work and cutaways. What a cool business! And I think that because your commercial highlighted the most interesting things about it. One area of improvement would be that there are certain sections that could have been cut down to make it a 30 second commercial.
• 4/25 8:33 pm - You did a great job of showcasing this unique auto shop! The camera work in this video is really well done except the testimonial from the owner has a little too much headroom. A slight change in the framing or tilting down would have been enough. The music seems a bit low throughout so be sure to watch your levels.
• 4/25 12:22 pm - Works well - Great choice of topic! This place seems really cool. Nice cinematography. Good idea to include a voice-over of the owner to add a personal touch. Good pace. Needs work - The final graphic has lots of good info, but feels out of place and a little amateur. The fisheye lens doesn't help.

Judge 1

Positives: Great camera shots & lighting of the work on the cars interesting story - unique business pairing - car repair with an art gallery. Worth covering and good messaging!

Improvements: Would have liked to see a more dynamic interview of the owner - maybe move him to one side of the frame and angle the interview. Would have been nice to see someone using the art gallery or enjoying the space while waiting for their car repair to finish. Add that personal, customer experience.

Judge 2

Positives: This is a really interesting business - a combination gallery and automotive shop, so seems a good choice for this assignment. The spot is functional and puts the business owner in a good light, as he describes what they offer to clients and people in their community.

Improvements: The gallery is really intriguing - it might have been good to dwell a bit more on that artwork, and possibly show customers in that space. It also might have been good to clarify if the art is just for viewing, or available for purchase.

Judge 3

Positives: very nice b-roll--good color, good composition, nice movements (not a huge fan of the fish-eye lense, but it was at least interesting :-)) audio noise reduction is HARD--nice work on the interview portion of reducing excess noise. nice depth of field on the VO/interview

Improvements: maybe a little more b-roll of the art gallery...there was one really long shot as opposed to lots of shorter shots. Show people looking, admiring... i would've added an announcer VO at the end with details and a call to action. The call from the interview is nice, but not strong and doesn't compel me. :47 is an odd time for an ad. Usually are done in 15 second intervals...so shoot for a :30 or a :60 for broadcast DIdn't quite understand the opening line--about Apple?

Judge 4

Positives:

Improvements: