Jaguar - "The Art of Performance" - ID# 56

Glenbrook North

Commercial

Entry Description

This is a commercial for Jaguar. We wanted to show both performance as well as luxury. The Art of Performance is the tag line so our imagery all needed to match that statement.

Recent Teacher Comments

• 4/25 10:31 pm - Strong visuals. Loved the closeups w camera movement and the drone shots. The audio should probably just be the song only, as the other sound effects are distracting.
• 4/25 10:07 pm - You did a good job of showcasing some of the features of the car at the beginning of the video. The shots are framed well and look great. The first drone shot seems a little dark compared to the rest of the outside video but the drone shots were used well. The song works well, but I have to assume that you did not secure the rights to use "Day Tripper" by The Beatles.
• 4/25 1:08 pm - Works well - Nice cinematography and shot variety. Good use overhead drone shots. Good edits overall. Needs work - The final drone shot rising up doesn't quite work. Despite the cool shots and cool car, this never truly feels exciting - possibly due to the slow tempo of the song.

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