This is a light-hearted commercial on the Par-King Mini Golf course in Lincolnshire, Illinois. Our team really enjoyed filming and hope that we convey the community aspect of this beautiful course.
Positives: Great shots & variety of angles & close-ups High energy & looks like the mini golf location would be fun - good messaging!
Improvements: The VO was a bit hurried - the trick with VO is reading slower than you speak because the viewer will need time to process what they are hearing. Motion graphics would have been a nice element to add to accentuate the stats - rated in top 10 mini golf courses in America by _______ as the VO says that it could appear in the corner of the screen as well
Positives: This spot works well. Script describes many benefits, and the picture carries through with them. The shot with the 3 girls watching the ball was the most interesting. Those creative ideas add a lot of value to a spot. Nice audio mix that features AVO, music bed and ambient sound.
Improvements: The script is a little 'straight' - more of a story, or a humorous twist could be helpful in making the spot stand out.
Positives: good script writing! i love that you added a tag line to the end to tie it all together! great drone shots--it really needed them and they looked good! all camera shots were well composed--with good acting (and good direction obviously) great end screen for the piece--might have added a VO saying "Par King...Lincolnshire" or something to wrap it up.
Improvements: DARN! the audio quality on the VO was not great, which is a shame because of quality script and even delivery!
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