Gatorade - Cool Blue - ID# 64

Glenbrook South

Commercial

Entry Description

An Advertisement for Cool Blue Gatorade. Written permission to use "Fast Furious" by De Wolfe Music.

Recent Teacher Comments

• 4/25 10:38 pm - Cool color effects, but I would have switched the drinking shot with no music and then cut to the song with the girl. Great edits at the end of the commercial. Overall, extremely effective.
• 4/25 12:57 pm - Works well - Excellent use of color effects! It's really smart to accent only the color of the Gatorade. Great cinematography. Nice editing and flow. Really solid work here. Needs work - This should probably be exactly 30 seconds long, not 37.
• 4/25 9:32 am - It was a great choice to leave the blue color in this video! The build-up in the song and gymnast running up to the horse were perfectly executed. The cuts to the music of the different angles of the routine were seamless. The lighting was beautiful throughout although the last product shot could have been a bit brighter. The video was very effective at getting the message across in a short period of time.

Judge 1

Positives: great camera angles & editing. I liked watching our talent execute her gymnastic flip from multiple angles. Strong product shots!

Improvements: I would have liked more consistency with the music throughout the film, not crazy about the ambient noise as she's drinking the product. Interesting choice to go B&W. I like the blue color pop but some shots were dark, especially at the end when watching the time lapse.

Judge 2

Positives: Energetic track, and nice use of slow motion footage. The piece still communicates energy and a basic POV despite working without AVO.

Improvements: The sound edit was a bit awkward - like the idea of transitioning from real work to the surreal slow-mo/music work, but it felt too abrupt and like the transition point was random. The blue tone makes sense, but the footage overall looks too dark and makes it hard to see the performer and the product clearly.

Judge 3

Positives: really nice continuity on the edit of the vault! i like the music bed...fits well. The deep breath at the beginning. Very strong add! STRONG on the logo land at the end--nicely done

Improvements: I wish the audio transition at 6 seconds was better...not sure if that was on purpose? Going in and out of the music wasn't as effective for me. I think adding the SFX if you wanted them, over the top of the music would have carried greater impact. Same right before the logo reveal It was a little too dark on exposure. I get the feel you were going for...but a bit dark. The idea was strong--just needed a few more lumens to look just right :-)

Judge 4

Positives:

Improvements: