Spotify - Music for Every Moment - ID# 2

Glenbrook North

Commercial

Entry Description

This commercial was created in Advanced TV Broadcasting class. This upbeat commercial illustrates many moments a Spotify user may experience while listening to music. All music is from De Wolfe Music Library: Gigabeat - Ben Wilson Actuality - Ian Boddy Grasping it All - Lain Mahanty Places - John Collins Wonder What - Rolland Greco Come to be - Simon Stuart

Copyright Info

Recent Teacher Comments

• 4/23 1:37 pm - Spotify - solid concept, solid production values, simple concept (not overt story or story structure)
• 3/10 10:26 am - Simple premise, but effectively shows how Spotify provides the background music to all of these different experiences in life. Nice execution, good pace for editing each of the vignettes. Camera work and lighting were very consistent.

Judge 1

Positives: Really solid communication and concept Nice variety of tracks that work well for their individual themes Good variety of set ups

Improvements: A little light on story but this still works. You do need a benefit for Spotify that helps distinguish it from Apple Music or another streaming resource - even if it is just a perceived benefit. You might get a little more creative with the animation and placement of the supers - could they be bigger and cut between scenes? Could you adjust the colors to help underscore each theme - focus is soft blue, jamming out vibrant magenta, for example... maybe the film would benefit from a duo tone look to match the music mood in each section, giving the whole spot a poppy graphic look.

Judge 2

Positives: Love that you took the time to add in sound effects ! I think that was very helpful in moving the story along! good job! Using the graphics to visually explain the change of atmosphere and moment was a great way to strengthen the message for a viewer.

Improvements: I like the move you did on transitioning from moment to moment. I would have loved to see a few more tight shots in each moment to move the story along!

Judge 3

Positives: Your story is clear and simple and comes across well. The edit is fun and matches the story. Nice job!

Improvements: Sound, since this is a sound driven product, it was a good choice to use only audio. Your transitions between moments could have been a little slower and the story could have benefited from panning the audio and changing the levels. You have some interesting and truly excellent camera work, but you are not showing your range, and there is no variety to the angles. The camera move at the homework table didn't work, but since the last shot was moving in a pan like fashion, alternating to a push would have highlighted her the music helping her to concentrate. Great execution but worth experimenting with what the camera moves mean for the tone of the story and the value of the product.

Judge 4

Positives:

Improvements: