Area Coffee House - ID# 491

Mundelein

Commercial

Entry Description

I set out to create a commercial that not only sells the coffee but the experience and environment of where it is consumed - Area Coffee House.

Copyright Info

https://soundcloud.com/lowkeyy_beats

Recent Teacher Comments

• 4/23 1:39 pm - Area Coffee House - excellent production values, shooting -- message is conveyed through images w/o narrative or dialogue
• 3/10 10:46 am - Opening shot was cool, but 10 seconds long? Really?? You could have cut the first half off, start the shot with the needle coming down onto the record, and THEN start the music. It would make more sense. Also, as someone who doesn't know Area Coffee House, you don't really establish the link between records & guitar and coffee. Do they have a stereo and turntable hooked up for customers to play their own tunes? Can I walk in and jam on the guitar anytime I want...while mainlining coffee? Do they sell albums? Do they host Open Mic nights? Or, is all the music stuff just decoration? Your visuals are gorgeous, but your storytelling doesn't give your audience enough info about what this place offers. Also, because all of your shots are gorgeous tight shots with tons of bokeh, we don't actually see very much of the place itself, which maybe would help your audience understand more about why this place is cool and why people should go there instead of Starbucks.

Judge 1

Positives: BEAUTIFUL camera work! Exceptional! Very nice edit - nice use of wipe. Great choice of unique music track. The message was clear - this is a coffee shop with other interesting elements to enjoy when you visit.

Improvements: There could have been a bit more of a story in this spot. Their environment sounds unique and like a lot of fun - could have been good to play that up more in the concept, rather than just show vignettes. Even a little AVO tag or graphic tagline at the end could plus this up. Some ambient sound mixed in with the track would have helped improve appetite appeal for the coffee segments. A buzz of a coffee grinder, steam from espresso machine, ice clinking subtly in a glass, a needle hitting a record, a tap when playing the plastic game, laughter from patrons would make this spot even better.

Judge 2

Positives: I loved the music you chose- it helped create the tone and flow immediately and acted as part of the story I liked the artistic close shots you used. Really nice use of broll to create the tone of the coffee shop. . It had a nice flow to it and definitely conveyed the vibe and environment at the coffee shop. Makes me want a cup of coffee and an hour to relax :)

Improvements: For branded content, using the name/product in the first 3 seconds is important to get credit for the piece immediately. So maybe an exterior shot or coffe shot with logo immediately would giv eyou that. While I love the close artistic shots and your use of the product (coffee) shots, showing a couple wide shots of the establishment to connect your viewer to the coffee house quickly could make the ad more memorable to consumer ;

Judge 3

Positives: Your close ups and inserts were very effective, and I especially enjoyed the first and last shots, and I think overall you accomplished what you set out to do. Well done! Editing: Generally the pace of the edit is very good, I think you could of held on to the 2nd to last shot a bit longer. The music and picture should end at the same time. Story: You've done a great job of showcasing a friendly, coffee house, where people gather and enjoy spending their time. All the elements come together in a way that supports the story. I watched this a more than a handful of times which means you are keeping my interest.

Improvements: Camera: The shot of the game pawns at :23S could have been longer and would have been a good point to use a rack focus to convey that their are two players. It also would have slightly extended the edit which would have helped since the music outlasts the picture. Story: No points taken off for this, but if this was a professional comercial shoot I would have considered weather or not we should see part of the barista/actors tattoo, does seeing half a tattoo add to the vibe? Lighting: Ads to the mood and helps to tell the story, keep working on your control a few shots are slightly over exposed.

Judge 4

Positives:

Improvements: