Razer - ID# 59

Glenbrook South

Commercial

Entry Description

Immerse yourself in the gaming world with Razer products. This commercial advertises the brand Razer and their colorful, precise products.

Copyright Info

Written permission from Tom Andersson (Waveshaper).

Recent Teacher Comments

• 4/23 1:42 pm - Razer - great shooting, production values - not entirely sure what the product is though...

Judge 1

Positives: Great edit! Great audio mix! Great track! Beautiful lighting and camera work!

Improvements: This spot would benefit a great deal from being able to show actual game footage. If rights don't allow that, another possible solve could be to depict the player seeming to disappear into the game more. Maybe you reflect some moving lights on his face, ramp up his reactions to the game, flash some lights in the room, and then crash zoom into his eye close up. You could cross fade some brightly colored abstract visuals, and then - cut the music - and hard cut to the empty chair, then the end card. Maybe Mom calls him for dinner so it's even more clear he's gone.... immersed in another dimension. Edit might be slightly stronger if you streamline it a bit - maybe just one shot of mouse vs. 3, for example.

Judge 2

Positives: Love the beginning shots of the product. Made it feel very fresh and sparked interest immediately Great editing. your flow is fantastic

Improvements: I would maybe add graphic text in the beginning to say what the product is for consumers who aren't familiar with the product or gaming world.

Judge 3

Positives: Very fun. Your story is excellent and does a great job of showing off the product as fun and fresh. The arc is interesting. Many fun shots, and great use of camera movement to display products and shape the story. Sound: The character you constructed seems to really care about the details of these products. I think the music was a creative choice and and the sound efx that are here are fun and move your story forward. I love that you can hear how the products sound. Smart.

Improvements: I'm on the fence about weather or not the shorting out at the beginning works for the products. I did not mark you down for it but it shows some nice skills, if this is a professional comercial I'd say loose it, as it seems like the products are failing, if it is an interesting narrative about a gammer who loves his products it tells a good story with a beginning/middle and end. In the end, this would be determined by your priorities and if it will make your client happy. While I enjoy the variety of shots, the purple light and the edit, and I think you make interesting choices. I think the shots where the keyboard is upside down are a bit jarring and you could have found a similar angle that was more in line with the other shots. A little nit-picky but worth experimenting.

Judge 4

Positives:

Improvements: