A PSA aiming to raise awareness of everyday sugary drink consumption. Music is obtained via a student license with Position Music: https://drive.google.com/file/d/ 1HpjzkRbiYx9Bxn9qEwVMBH4eyKuQ9kIe/view?usp=sharing
Positives: The music and cuts to the music added significantly to the piece. The overall pace and shot choices, coupled with the graphics and visual displays conveyed the message in a quick and concise manner.
Improvements: Some of the close up logo shots were a little darker than the remaining shots. Fanta was shown at the start in the logo shots but then Tropicana was shown in the pour shot, leading to a slight inconsistency.
Positives: Love your idea of illustrating the amount of sugar clearly with the cubes. And animating them made it visually interesting. Good choice of music.
Improvements: A different color background or different lighting might have helped the cubes to stand out more. - could maybe have added a few more angles of the cubes animating (like a XCU and CU in addition to your WS). More sfx would have added some variety to the soundtrack.
Positives: Very professionally done. All technical aspects are extremely well done. Loved the stop motion. Also loved how you kept it simple.
Improvements: Possible use of a narrator may help. Close to perfection!
Positives:
Improvements: