Starbucks Frappuccino (Commercial) - ID# 281

Downers Grove North

Commercial

Entry Description

A studio-based and highly visual meditation on a standard Starbucks delight; the Frappuccino. MUSIC Dayum https://freesound.org/people/loveless1017/sounds/455443/

Copyright Info

Recent Teacher Comments

• 4/29 2:32 pm - You had some beautiful imagery happening here. I thought the whip pans, etc., were a good choice. Some of the splashes got a little bit out of control. Your edits were pretty crisp and clean, so make the pouring/splashes a little more crisp and clean. And the music felt a little too 'this is a loop'-ish. Overall, nice work on your commercial, definitely made me want a frappucino.
• 2/25 11:23 am - There's some real strong tabletop cinematography going on in this video. I love the aesthetic of it and the colors that you chose. This style of commercial is becoming very popular in the YouTube and social media world so continue to work on your overall lighting of the production as well as did use of slow motion in certain shots. Check out the work of this youtuber! Daniel Schiffer

Judge 1

Positives: Sound was excellent. I felt your mix was right for a commercial of this nature. Your shots seemed to work narratively.

Improvements: The shots were to long, which slowed the video down in a way that didn't mesh well with the mix. The pace was wrong for this commercial.

Judge 2

Positives: Love that this edit puts special focus on the transitions, and connecting one scene to the next in an artful way. It's not easy to do and this is a very good effort. Beautiful shot of cream blooming in coffee. Nice use of Foley sfx.

Improvements: The glasses with ice need some love with the lighting - they look a little 'low fi' The spot doesn't do anything to distinguish this as a Starbucks product vs. any other brand. You must have that in a commercial.

Judge 3

Positives: Shooting good tabletop/food footage is realy hard, and it's great to see someone giving it a go. Loved the shot of the cream mixing into the coffee, and the rotational camera moves and dolly moves were nice and smooth. Good sound work and some nice speed-changes in the edit to cary the pace.

Improvements: It's easy to nitpick tabletop - the extra drips from the bottle, the wrinkles in the bag, etc. This stuff is often cleaned up in post (that's my job!) Would have been nice to see a cleaner edge on the bottle for the endframe - your colors and composition are great there. If you could have shot some slo-mo, you could have added some dramatic slow-downs to the pours, though I realize you might have been limited by your equipment there.

Judge 4

Positives:

Improvements: