"I Know the End" by Phoebe Bridgers. Music video is 3:30. Beyond that the video keeps playing...the rest is black and Claire, on remote learning, was not able to come to school to use our software to cut that out. Please ignore. Her entry is 3:30 long and follows all rules and guidelines.
Positives: I enjoyed the story, the pace and the tone. Your editing to the music was excellent and evoked magical feelings.
Improvements: Lighting could have been a little more balanced. I did not take off to many points because it was overall good. However, not even from shot to shot. The blush color of sunset fit the video very well. It's hard to make the best of "magic hour". My biggest issue with lighting was the shot of the TV was much darker than the rest of the indoor shots so it felt like a another room.
Positives: I liked that the pacing reflected the urgency of the song as it got bigger and smaller. There was a lot of movement and I like that! Certainly an interesting video, visually. The use of the natural elements provided an awesome color theme that was consistent throughout. Snow is beautiful but it's also slushy and grey and nasty and you represented that well. You took us on a journey. Up until the end I was wanting to know, where's she going? Not quite sure we ever really need to know where... just that she needs to get there. And then the world blows up.
Improvements: SO... "story" may have been in the "worked well" category because it kept the viewer engaged... but it also confuses and disappoints unfortunately. We have zero context. It would be nice to have some sort of connection with the character on screen. Some sort of back story. Some insight into the who, what, why, where or when. The editing seems to be showing the things that she's seeing, not who she is. The two main times I could tell visual effects were being used (besides the writing) were the warning on the TV and the explosion at the end. Both times, I found them distracting. Now, the things you were trying to accomplish weren't easy... but trying to do them the way that you did took me out of the vibe I was in and cheapened the overall look of the video. Which I might add, was pretty awesome. SO, if you're going to try some fancy editing stuff... next time ask if there is a practical way to shoot it and if there isn't figure out how to make those effects blend. Because when they don't, it hurts a project
Positives: Really moving performance and story. I thought the TV messages were done really well. I really liked the editing of the driving montage, and how you were able to synch up the content of several of the shots with the meaning of the lyrics (flags on America, Jesus sign on something about religion, store signs on mini-malls,etc.).
Improvements: The ending was a little too abrupt story-wise. I think the TV messages seemed too subjective, almost funny. So when you have an actual mushroom cloud, I'm not sure that it's really supposed to be a nuclear apocalypse. Song cut off abruptly. If you want it to do that because of the story, then maybe add a sound effect? Explosion? Record scratch?
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