Dunkin' - ID# 114
Neuqua Valley
Commercial
Entry Description
I made this commercial for Dunkin' shot and edited by me. Music was from YouTube copyright free library.
Copyright Info
Recent Teacher Comments
- 4/27 11:02 am - What I Loved: I really liked how set the scene at the beginning with the girl driving through the Dunkin. It set the scene well and provided context for your viewer that this is a great "on the go" spot. I loved the shot variety and how you cut to the beat of the music. The slow motion on the splashing drink was visually engaging! Areas of Growth: I only wish I could have seen some doughnut shots too! Audio seems to be abruptly cut between first and second shot in the drive through line. Overall, this is a strong commercial and definitely made me want a coffee from Dunkin!
Judge 1
Positives: Nice use of a variety of camera angles and moves, as well as speed ramps. Good energy!
Improvements: The spot could use a little more of a point of view. Is the message that the drive through is very fast, despite all the steps taken to make your favorite drink? Maybe having the car zip away would pay that off better. Or stop time in the car somehow, while the Dunkin' staff whips up your order on the spot. The audio mix is a bit hot - the music is almost a little too intense.
Judge 2
Positives: Camera work was crisp Editing was tight
Improvements: Audio was a bit low at the top. Music was too hot in non talking portion of the spot
Judge 3
Positives: The final shot of the cell phone for payment is great! 12s on is well shot and edited and has a great amount of story and energy. Well done. The editing is a true sugar rush/coffee high.
Improvements: The first 10s is a poor choice. We need to see the faces of those talking, or simply bravely start later. If this was on social media no one would waited for the great part. It takes a little time to get going but if you started at 11 or 12s I think he commercial would still work.
Judge 4
Positives:
Improvements: