Patagonia - ID# 175
Wheaton Academy
Commercial
Entry Description
Patagonia - serving all of your outdoor needs
Copyright Info
Recent Teacher Comments
- 4/27 11:25 am - What I Loved: I loved the montage of the Patagonia labels at the end and how you showed a variety of jacket types in the opening shot! The voice over was engaging and the music selected seemed to fit the theme of your product. The shots of the sleeves and the jacket zipping also added some variety and broke up the multiple medium shots used to showcase the jacket. Areas of Growth: I would have liked to have seen more shots of the jackets in nature activities since that is the angle you are taking. There seemed to be a lot of footage of the girls in front of the coffee shop. Could you get some shots of the girls camping, canoeing, etc.? I also loved the shots of the sleeves and jacket zipping as stated above. I would have loved to have seen more perspective on the jacket besides the medium shots. Give us more angles the audience wouldn't normally see in addition to what you already have!
Judge 1
Positives: Nice script with appealing copy, friendly, likable visuals and music.
Improvements: Could have maybe used a shot to specifically work with the care and repair line - maybe somebody got caught on a twig in the woods and tore a sleeve? Some ambient sound of conversation or laughter would help add interest to the spot.
Judge 2
Positives: Good feel Animation tag was ok
Improvements: Needed a better voice over Copy could be improved Needed a better variety of shots
Judge 3
Positives: The logo roll at the end looked great! Your camera movement is strong, and your story sets a great tone.
Improvements: I did not feel the lighting conveyed the mood of the piece. Now it's not your fault it was a gray day, and that may have even been preferred for shooting, I'd look into the color balanced and how you could feature the colors of those jackets.
Judge 4
Positives:
Improvements: