Quaker Oats Old Fashioned Oats (Commercial) - ID# 340
Deerfield
Commercial
Entry Description
This fast-paced ad demonstrates that the Quaker Oats brand is truly timeless. Music: "Bird Flex" by Bonkers Beat Club from Epidemic Sound - License obtained through subscription
Copyright Info
Recent Teacher Comments
- 4/28 7:45 am - What I Loved: You did an outstanding job with your audio editing! The microwave sound was one of my favorites and put me in the scene with you without even seeing the appliance. I love all of the sound effects you recorded and they kept me engaged along with your shot variety. I also loved the sound effect of the bowl swooshing across the table. It was simple and effective. Timing to the music was also well done. You made eating a bowl of oatmeal seem engaging and exciting! Outstanding work overall- this was one of my favorite commercials to watch this year! Areas of Growth: This was tough to come up with as this project was so well done. My only question was why the shot of the berries being poured into the bowl was in a different space (all black). It seemed to NOT be in the kitchen. I would film this shot in your kitchen next time for consistency.
Judge 1
Positives: Great energetic edit, feels very modern and fresh. Good camera work and lighting. LOVE the product flash at the end.
Improvements: It's a little hard to connect the modern style of this spot with the traditional product - is there some way to better connect that, maybe with a tagline at the end? The music is a bit loud in the mix.
Judge 2
Positives: Good product shots Nice editing
Improvements: "1 minute" graphic was up too long with nothing going on Some of the shots were dark
Judge 3
Positives: Your narrative backed a lot of information into the visuals. The sound was exciting and helped drive the edit, which was also very appealing. I thought the lighting and editing also set a very energetic morning rush feeling to the piece.
Improvements: Unfortunately, I think waiting for the microwave makes the commercial feel longer than it is. Its a fun idea because it conveys information. In contrast with the idea that it is a quick meal. The wait feels longer than it should. I'd have liked to jump in the microwave with the oats. I would not recommend putting the camera in the oven. You could put uncooked oats in, watch in spin, and pull cooked outs out for more interested then the blank counter.
Judge 4
Positives:
Improvements: