Doritos Commercial - ID# 48
Glenbrook South
Commercial
Entry Description
Fast-paced product commercial for Doritos chips. Music rights from Epidemic Sound.
Copyright Info
Recent Teacher Comments
- 4/27 11:36 am - What I Loved: I like how you incorporated the natural audio from the Doritos falling into the bag. You background images and the chips were all beautifully timed to the music. I loved the movement of the red triangles in the background and how the shape mimicked the shape of a chip- what great attention to detail! Areas of Growth: I would have loved to have seen more close ups of the chips. The opening shot in which the bag is drawing itself seems small- could you make this bigger to fill the screen? These are minor, very subjective suggestions! Overall, this was a well done commercial with impressive animation! I could see this being played on TV!
Judge 1
Positives: Excellent graphics, edit, choreography, and use of ambient sound in concert with music. Great choice on music track.
Improvements: The piece could use a little something more to pay off the "bold" in tagline. Maybe the bowl is bigger than your originally perceive, or some other slight of hand. The audio mix was great - but could use a bigger landing to nail the logo and tagline. Nicely done!
Judge 2
Positives: Exceptional camera work and editing. This could be on air today.
Improvements: Absolutely nothing
Judge 3
Positives: Creative and fun, I want to go grab a bowl of Doritos. You're narrative was clear, it grabbed my attention and the simplicity was bold.
Improvements: I thought it could have been a touch longer. I might have liked to hear the crispy crunch of the chips toward the end. What you made was visually appealing and interesting but a commercial has the opportunity to alert more than just our eyes.
Judge 4
Positives:
Improvements: