Highlighting the dangers of distracted driving, this public service announcement encourages drivers to take an active approach to driving will their full attention on the road. Produced in cooperation with enddd.org
Positives: As a whole, the editing sequence and use of split-screen was unique and helped convey the story. The creative use of camera movement and angles helped create a feeling of urgency at the start of the piece. The call to action at the end was clear.
Improvements: The audio could have been improved upon by raising the dialog along with including a soft music bed. The use of split-screen should have been removed for the shot of the parent texting and a wider angle could have been used since it was the same action in both scenarios.
Positives: Powerful story. Good sound and acting. Made you think and worry. Good ending with 911
Improvements: Some edits could have been cut smoother to help build suspense.
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